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Aavaran : Echoes of Rural India
Steeped in the beauty and tradition of the Mewar region of Rajasthan, Aavaran was conceptualized to revive and sustain the traditional craft of Dabu, hand block printing.
The trademark of the Aavaran label has been fine and unique prints and motifs on indigo-dyed fabrics, chosen from a well-researched design and craft repertoire. Each collection of garments, home furnishings, and accessories uses Indigo and a selection of purely natural dyes that are painstakingly made with a commitment to being sustainable and eco-friendly.
